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Hotel Lobby Project

Great travel inspires great art.

Our collaborative partnership with SpringHill Suites by Marriott merges art and travel. Guests at SpringHill Suites hotels across North America will experience The Gallery Wall, a showcase of ten regionally inspired and specially curated art collections. Each piece in The Gallery Wall is made by an artist who has special ties to the region represented, so by purchasing that piece, you’ll carry an authentic part of your travels with you forever. Marriott wanted to create a local experience for business travelers through art inspired by the region and regional artists, with a scalable installation program across 475 SpringHill Suites properties. Among the SpringHill Suites properties, ten regions were carved out for The Gallery Wall to be installed in the lobby: North Atlantic, South, Florida, Texas/Oklahoma, Southwest, Alaska/Canada, California, Midwest, Pacific Northwest, and West Coast.

Two versions and two gallery wall sizes were available for each hotel to choose from for their lobbies. Every set included a paper template for easy installation and consistency in each lobby. Each collection featured 5 or 10 piece gallery wall with a total of 164 unique pieces curated for each destination theme. Additionally, all hotels can access ten art designs from the complete national collection for printed key cards at all properties. 

Digital screens located in the lobby feature digital art and information about select regional artists, allowing guests to shop on society6.com for additional works in the collection. The project’s success formed from Society6’s expert curation and expansive catalog, along with Marriott’s ability to inspire travel for every guest.