diana luong

INFORMA – SANTA MONICA, CA

MARKETING MANAGER (June 2019-Sep 2019)
Conducted the marketing initiatives for SpeedNews Conference and the A&D portfolio of events.

• Focused on increasing participation and engagement with conference attendees, as well as developing relationships with potential partnerships and organizations.
• Responsible for boosting brand awareness to new target markets through direct and social media marketing campaigns while cultivating creative direction for ongoing marketing activities.
• Implemented with the design and optimization for ongoing marketing activities, such as website management, social media engagement, email campaign growth KPIs, press release distribution, and sponsorship engagement.

BAKEMARK – PICO RIVERA, CA

MARKETING MANAGER (Sep 2017-June 2019)
Managed private-label brands from product development to go-to-market strategy.

• Designed BakeMark private label brand go-to-market strategy with new multi-channel content: sell sheets, table tents, brochures, and social marketing content.
• Created cohesive brand positioning to drive sales growth and portfolio expansion within B2B sales: food service, supermarket, retail, bakeries, and restaurants.
• Employed category insights, market research, and revenue analysis to develop growth opportunities, portfolio gaps, and innovation in product development for private label sales growth.
• Constructed database queries and employed category and consumer insights to develop growth opportunities, portfolio gaps, and innovation in product development for private label sales growth.
• Built collaborative relationships with cross-departmental functions for managing product development regarding formula/packaging updates, channel marketing materials, and co-pack merchandising.
• Developed sales enablement tools for product knowledge training and sales techniques with Adobe Captivate and other LMS programs.

D-LINK – FOUNTAIN VALLEY, CA

CHANNEL MARKETING MANAGER (Mar 2015- Sep 2017)
Maintained and ensured execution of partner marketing and D-Link B2B national promotional/MDF programs.

• Created HTML email marketing content, automation nurturing, and Salesforce campaign management for lead generation and capturing B2B enterprise opportunities.
• Developed content and marketing automation campaigns with A/B testing, Salesforce CRM lead generation, and Google Analytics.
• Managed the acquisition funnel across a portfolio of online marketing channels: Google Adwords, Amazon Advertising, and Rakuten Affiliates. (Paid Social Media, Paid Search, Retargeting, and Affiliates).
• Increased businessblog.dlink.com customer engagement by 35% from Q3 to Q4 2016 (published on Linkedin and various social media platforms), 14% overall annual growth in visitors.
• Facilitated tradeshows and roadshow activities for over 20+ shows (including ISC West, CES), from shipping equipment to tackling event logistics which arise offsite.
• Defined national sales incentive programs and sales engagement activities which increased new partner revenue growth attainment by a total 24% in Q4 2016 in vertical channel accounts.
• Re-launched D-Link B2B loyalty program (VIP+ Partners) with a new Rewards program with focused marketing campaigns for end-user sales and updated sales presentations.

BUSINESS DEVELOPMENT MANAGER (Jul 2010-Feb 2015)
Identified and initiated contract negotiations on behalf of D-Link’s global Product Management team for strategic initiatives, and special programs/projects.

• Negotiated global strategic alliances, such as Netflix, Hulu, YouTube, and SmartThings for inclusion on product lines for global launches in the US and Europe.
• Created quarterly presentations for management on strategic plans, trend reports, product development analysis, and quarterly business reviews.
• Managed and negotiated partner agreements, amendments, addendums, contract renewals, and terminations to ensure compliance of terms and conditions, with partner and internal business units/departments.
• Established partnerships that ensured mutual growth and benefits between D-Link, partner, and end-users.
• Conducted industry data analysis for pricing and promotional analysis for over 50 top-line products, improving and increasing sales promotions by 220% YOY in 2014.
• Monitored and executed product launches for over 50+ consumer product launches for e-commerce and brick & mortar stores.
• Interim Product Marketing Manager during the 2012 set-top box product launches, roadmap management, developing business plans, opportunity proposals, packaging design, inventory forecasts and competitor/comparative pricing analysis.

SALES PROGRAM ASSOCIATE (Sep 2008-Jul 2010)
Performed financial analysis and forecast projections for new business opportunities.

• Optimized affiliate marketing channels through affiliate marketing networks.
• Sales analyst and coordinator for revenue-sharing partnerships and opportunities.
• Created executive reports, sales presentations, and ad-hoc reporting.
• Planned and budgeted quarterly revenue goals in excess of $1 million for the Strategic Alliances.
• Responsible for licensing and royalties for new and ongoing Wireless and Multimedia product lines, engaging in multiple partners ensuring accurate monthly reporting and invoicing.